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  2. International Typographic Style - Wikipedia

    en.wikipedia.org/wiki/International_Typographic...

    A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...

  3. Typography - Wikipedia

    en.wikipedia.org/wiki/Typography

    Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . [ 1 ]

  4. Lucian Bernhard - Wikipedia

    en.wikipedia.org/wiki/Lucian_Bernhard

    Bernhard was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat ('object poster') which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and ...

  5. Type Directors Club - Wikipedia

    en.wikipedia.org/wiki/Type_Directors_Club

    The Type Directors Club (TDC) is an international organization devoted to typography and type design, founded in 1946 in New York City. TDC believes that type drives culture, and that culture drives type—and is dedicated to cataloging, showcasing, and exhibiting typography worldwide.

  6. Cassandre - Wikipedia

    en.wikipedia.org/wiki/Cassandre

    In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique. With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot.

  7. Fat face - Wikipedia

    en.wikipedia.org/wiki/Fat_face

    In typography, a fat face letterform is a serif typeface or piece of lettering in the Didone or modern style with an extremely bold design. [2] Fat face typefaces appeared in London around 1805–1810 and became widely popular; John Lewis describes the fat face as "the first real display typeface." [3] [4] [5] [a]

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