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In 2010, Fahlgren celebrated 35 years as agency of record for McDonald's co-ops, having previously handled advertising and public relations for several in Ohio and Florida. [12] On March 29, 2011, Fahlgren announced it was changing its name to Fahlgren Mortine to honor the company's advertising and public relations founders.
Company/Organization Sector Local Full-time Employment The State of Ohio: Government: 26,037 Ohio State University: Public Education: 17,361 United States Government
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A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
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