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Brazil is the world's third largest beer market, behind China and the US, with beer volumes in 2015 pegged at 139 million hectoliters. [2] Per capita consumption has declined, dropping from 67 liters in 2012 to around 61 liters in 2016.
An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god from its beer brand. [3] Brahma is a beer produced primarily for the Brazilian domestic market. Brahma was named after Brahma, the Hindu god of creation. [3] Controversially, Brahma is now brewed in the Czech Republic.
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The company produces beer and soft drink under the brand names Kaiser, Brasil Kirin, Glacial, Cintra, Baden Baden, Devassa, Eisenbahn, and Amstel. [2] Founded in 2010, the company expanded its operations in 2017 with the acquisition of Brazilian subsidiary of Kirin. [2] It is the second largest brewer in Brazil. [3] [4]
The black lager style, or schwarzbier, was chosen to resurrect a nearly extinct style of beer in the US market. The brand was named for the Xingu River , a tributary of the Amazon River, to raise awareness of the need for conservation to protect the rainforest environment and home to the surviving members of the Kayapo native tribes.
As of 2009, the top beer brands by market share were Bud Light (28.3%), Budweiser (11.9%) and Coors Light (9.9%). [46] Corona Extra is the No. 1 imported beer, followed by Heineken. 2009 figures show an overall decline in beer consumption from previous years, with only craft beer sales rising at a rate of 7–10%.
Historically, Brazilian market have been dominated by their local artists and music. In 1996, Associação Brasileira dos Produtores de Discos (ABPD and now Pro-Música Brasil) informed that Brazilian music represented 72% of record sales across the nation. [1] Brazil has always stayed as the largest music market in both Latin America and South ...
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