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Adweek is a weekly American advertising trade publication that was first published in 1979. [1] Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem.
YouTube entered into a marketing and advertising partnership with NBC in June 2006. [319] In March 2007, it struck a deal with BBC for three channels with BBC content, one for news and two for entertainment. [320]
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [ 1 ] [ 2 ] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally ...
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Global advertising or international advertising consists of collecting, processing, analyzing and interpreting information. There are two main purposes of international advertising research: (1) to assist business executives to make profitable international advertising decisions for their specific products and services and (2) to contribute to general knowledge of international advertising ...
The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 [1] of the world's top brands and national associations in more than 60 markets. WFA's aim is to champion effective and sustainable marketing communications worldwide.
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Pew's deputy director observed that news reporting on YouTube was opening up the flow of information and forging new areas of cooperation and dialogue between citizens and news outlets. [44] Though YouTube executives denied the company itself intends to get into content creation, YouTube's news manager described it as a "catalyst" for creating ...