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Despite the introduction of pyjamas, the popularity of the nightgown grew drastically in the 1920s. Between 1920 and 1940, nightgowns did not curve the body but draped down in a straight line. This is widely attributed to French designer Madeleine Vionnet who rejected corsets and became famous "cutting fabric along the bias". Her styles ...
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
Generally permitted other alternatives, though, are the most formal versions of ceremonial dresses (including court dresses, diplomatic uniforms and academic dresses), full dress uniforms, religious clothing, national costumes, and most rarely frock coats (which preceded morning coat as default formal day wear 1820s-1920s).
Cocktail dresses may be long or moderately short and need not be black. [2] In England, evening trousers with a palazzo cut are another acceptable option. [2] Still, while "black tie" dress code traditionally implies evening dress for women, in 1966 famous couturier Yves Saint Laurent [74] proposed Le Smoking, a dinner suit designed for women ...
Since cocktail parties were so popular, American designers such as Anne Fogarty began to create cocktail dresses that revolved around the "New Look" using less expensive fabrics. [3] French designers, such as Dior and Jacques Fath , saw the high market for cocktail dresses and began to design dresses for American department stores.
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