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Hi-Chew candy was first released in 1975. It was re-released in the packaging of individually wrapped candies in February 1996. The origins of Hi-Chew began when Taichiro Morinaga sought to create an edible kind of chewing gum which could be swallowed because of the Japanese cultural taboo against taking food out of one's mouth while eating. [1]
Morinaga began selling its popular Hi-Chew candy in the US market in 2008. The candy quickly became popular among baseball players, a fad started by Japanese baseball player Junichi Tazawa of the Boston Red Sox. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s.
Both facilities will exclusively produce HI-CHEW, a small, individually wrapped chewy candy comparable to Starburst or taffy. Morinaga introduced HI-CHEW to American consumers 15 years ago, and ...
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1. Hi-C Ecto Coolers. This memorable beverage was launched as a cross-promotion with the movie "Ghostbusters" in 1989, when Hi-C rebooted its classic Citrus Cooler as a bright-green drink ...
On March 18, 2024, Morinaga & Company launched a flavorless variety of Hi-Chew called Sono Manma-aji or "Just As It Is Flavor". [8] References
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