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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [19]
The lipstick applies like a gloss and dries into a soft matte, promising up to 12 hours of coverage. Ingredients like jojoba oil and Vitamin E ensure it isn’t too drying. $17 at target
It looks perfectly matte but feels creamy and smooth going on and has racked up thousands of rave, 5-star reviews like this one: "Gives so much coverage on so little product. The color is rich and ...
AOL Editors curate the Style section to bring you the latest in celebrity fashion, latest style tips, and beauty deals.
[1] [2] Around 600 BCE, during the Zhou dynasty, the royal house preferred the colors gold and silver. [1] However, red and black eventually replaced these metallic colors as royal favorites. [1] During the Ming dynasty, nail polish was often made from a mixture that included beeswax, egg whites, gelatin, vegetable dyes, and gum arabic. [1] [2]
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