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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
In August 2024, Atwater Brewery, along with Hop Valley Brewing Company, Terrapin Beer Co., and Revolver Brewing, was sold by Molson Coors to Tilray. [ 12 ] [ 13 ] Molson Coors Europe
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873. In 2005, Adolph Coors Company , the holding company that owned Coors Brewing, merged with Molson , Inc. to become Molson Coors . [ 1 ]
Other deals on Monday include: $5 beers all day including 22-ounce drafts of Miller Lite, Coors Light, Bud Light and Michelob Ultra; $5 Late Night Bites (Sunday - Thursday after 10 p.m.); and All ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Coors Light has been a fixture in beer coolers since 1978. Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light ...
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [4] [5] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer, brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
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