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It allows consumers to identify "green products". The green product database includes various items such as baby monitors, cell phones, plasma TVs and eco-friendly accessories. It gives consumers the opportunity to find an electronics recycler in their area using a zip-code search.
Green America (known as Co-op America until January 1, 2009) is a nonprofit membership organization based in the United States that promotes environmentally aware, ethical consumerism. It was founded in 1982 by Paul Freundlich [ 1 ] [ 2 ] to help consumers find environmentally compliant companies [ 3 ] in the marketplace.
The goals of green engineering are to use materials that will “conserve and improve natural ecosystems while protecting human health and well-being.” [11] Along with this, the EPA wants to have incentives to motivate companies and developers to have green engineering in mind when they produce their products. They want green engineering to ...
Products located in members of the European Union can use the EU Ecolabel pending the EU's approval. [8] EMAS is another EU label [9] [10] that signifies whether an organization management is green as opposed to the product. [11] Germany also uses the Blue Angel, based on Germany's standard. [12] [13]
The Body Shop is an example of a competitive green brand that succeeds through understanding and providing the consumer demand for eco-friendly products and their sound environmental performance. [21] Green brands have also been profitable in niche markets where they can charge exclusive prices because conscious consumers are prepared to pay.
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, [1] [2] is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly.
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It generates life cycle-based sustainability standards for products, services and companies in addition to offering third party independent test organization certification for those meeting its standards. Green Seal was the first non-profit environmental certification program established in the United States.