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A few months later Optiva Corporation changed its name to Philips Oral Healthcare, Inc. By the end of 2001, Sonicare had become the number-one selling rechargeable power toothbrush in the United States. [11] In 2003, to improve Philips brand recognition in the US, Philips rebranded the Sonicare toothbrush as "Philips Sonicare".
In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product.
The company was founded in 1999 as the website How2.com. In 2001, the company shifted its business to rebate and reward programs. Parago was founded by venture capital firm T. H. Lee of New York and was formerly known by the name Parago Rebates HQ. The firm has experienced significant growth and expansion in the early 2000s.
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Gerard Philips (1858–1942), founder. The Philips Company was founded in 1891, by Dutch entrepreneur Gerard Philips and his father Frederik Philips. Frederik, a banker based in Zaltbommel, financed the purchase and setup of an empty factory building in Eindhoven, where the company started the production of carbon-filament lamps and other electro-technical products in 1892.
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After Philips Consumer Electronics acquired companies as Magnavox and Sylvania in the late-1970s, Philips managed to sell their 100-millionth TV-set in 1984. Throughout the 1990s, increasing competition from East Asian manufacturers (initially Japanese, then Korean and Chinese) led to a general erosion in market share, particularly in ...
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