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The five-paragraph essay is a form of essay having five paragraphs: one introductory paragraph, three body paragraphs with support and development, and; one concluding paragraph. The introduction serves to inform the reader of the basic premises, and then to state the author's thesis, or central idea.
Business proposals are often a key step in a complex sales process, where a buyer considers more than price in a purchase. [1] A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2]
A good introduction should identify your topic, provide essential context, and indicate your particular focus in the essay. It also needs to engage your readers’ interest. Some authors write their introduction first, while others prefer to leave it for a later stage in the writing process; another option is to start with a rough draft ...
In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers.
Also known as a topic sentence should encapsulate or organize a entire paragraph. Although topic sentences may appear anywhere in a paragraph, in academic essays they often appear at the beginning. The topic sentence acts as a kind of summary, and offers the reader an insightful view of the paragraph's main ideas. [3]
For-profit business plans typically focus on financial goals, such as profit or creation of wealth. Non-profit, as well as government agency business plans tend to focus on the "organizational mission" which is the basis for their governmental status or their non-profit, tax-exempt status, respectively—although non-profits may also focus on ...
A position paper (sometimes position piece for brief items) is an essay that presents an arguable opinion about an issue – typically that of the author or some specified entity. Position papers are published in academia, in politics, in law and other domains. The goal of a position paper is to convince the audience that the opinion presented ...
A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.