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An early 1980s "Pepsi Challenge" 12 oz. (355 ml.) promotional can, and a metal tab button publicizing the challenge. The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2]
The 20th Annual 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on January 30-January 31, 1982 [1] at the Daytona International Speedway road course. The race served as the opening round of the 1982 IMSA GT Championship. Victory overall and in the GTP class went to the No. 18 JLP Racing Porsche 935 driven by John Paul, John ...
The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on the Sports Car Course layout, a 3.56-mile (5.73 km) combined road course that uses most of the tri-oval plus an infield road course.
A Brief History of Coke and Pepsi Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...
The Silver Anniversary Edition 24 Hour Pepsi Challenge was a 24-hour endurance sports car race held on February 5–6, 1983 [1] at the Daytona International Speedway road course. The race served as the opening round of the 1983 IMSA GT Championship. Victory overall and in the GTP class went to the No. 6 Henn's Swap Shop Racing Porsche 935 ...
Edward Francis Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. [1] His efforts for Pepsi-Cola pioneered the ...
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups.Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving on October 15, 1993.