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Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.
DRY Sharp Focus: An anti-perspirant, not available as deodorant body-spray. Only available as anti-perspirant body spray, deodorant stick, and roll-on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal. Present 2008 Jet: Sweet and fresh fragrance.
Lynx (Axe) Apollo, the product featured in the marketing campaign. The bid to give tickets to 22 people for sub-orbital spaceflights on the Lynx was part of a marketing campaign by the London office of advertising firm Bartle Bogle Hegarty (BBH) to promote the "Axe Apollo", a new product under Unilever's men's deodorant line Axe .
The Deodorant Gel. Nécessaire's dermatologist-tested and aluminum-free gel deodorant is a hit among Amazon shoppers and uses five percent alpha hydroxy acid to combat odor and underarm discoloration.
Unlimited by Degree is a new dry spray antiperspirant-deodorant hybrid that keeps you stink-free for up to 96 hours. That’s four days! It features the brand’s exclusive SmartAdapt technology ...
Dermatologists share their favorite deodorants and antiperspirants to smell good and prevent sweating. Browse the best deodorants from Dove, Secret, Degree, Native and more.
The Gamekillers is a one-hour television special that aired on MTV in the United States on February 6, 2006, and re-aired on The Comedy Network in Canada. It was a cross-promotional event with Axe Dry, who had previously used the "Gamekiller" premise in an ad campaign.
The commercial was a hit on video-sharing websites, such as YouTube, where it had received over 60 million views by February 22, 2022. [1] In June 2010 the ad won the Grand Prix for film at the Cannes Lions International Advertising Festival , [ 18 ] and in July 2010 it won a Primetime Emmy Award for Outstanding Commercial.
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