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Constant Contact's marketing is supported by a network of marketing agencies that offer marketing tools to their clients. Some of the agencies become Certified Solution Providers of Constant Contact, which is a designation that indicates the agency's skill at using Constant Contact and email marketing in general.
Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong,with Dan Kurzius joining at a later date.
SMTP, Inc. is a cloud service provider that specializes in sending outgoing email for large volume senders. In this regard SMTP is more akin to technology service providers such as Amazon.com or Rackspace than to email marketing companies such as Constant Contact. SMTP also offers related services such as tracking and reporting, reputation ...
That June, the company released its new email marketing service. [47] [48] [49] The service allows marketing professionals and non-technical users to create emails using various newsletter templates and features a drag-and-drop template to fill in the content. [48] [49] Former Citrix executive Sameer Dholakia joined SendGrid as the CEO in ...
Step 6: Analyze Your Email Marketing Campaigns Email marketing is one of the most effective ways to reach your target audience directly. You can audit your newsletter campaigns by evaluating:
A send engine, which allows users to distribute their message to the subscribers; Updating of the subscriber list to suppress those requesting to be unsubscribed; Statistical reviews of each email sent to measure the success rate of the campaigns; Testing of templates for compatibility with email applications
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