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Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. [1] It was developed by the Wieden + Kennedy creative agency. [2] [3]
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One successful guerrilla marketing campaign is the Coca-Cola ‘Happiness Machine”. In January 2010, Coca-Cola, with the help of Definition 6, filmed a reaction video of a Coke vending machine dispensing ‘doses’ of happiness to unsuspecting students in St. John's University. A seemingly normal vending machine surprised students by ...
Coca-Cola Happiness Trucks will also be rolling into town at a series of dancing and activity events across the country. The interactive vehicles will inspire people to get on their feet and move ...
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Coca-Cola Big Game Campaign Drives over 11 Million Fan Engagements The Chase may have concluded Sunday night, but "Mirage" characters will live on ATLANTA--(BUSINESS WIRE)-- While the team from ...
Coca-Cola's "Happiness" campaign is an example of successful attack-style marketing. This was implemented through the use of vending machines dispensed throughout America which gave out free cokes, pizzas, footballs and other prizes. [4] This was filmed and put on YouTube with the tag "where will happiness strike next?"
Marketing analysts have noted Coca-Cola's strategy of marrying the idea of happiness and universal love of the product illustrated by the song. [ 20 ] [ 21 ] The commercial has continued receiving accolades; in 2000, Channel 4 and The Sunday Times ranked the advertising jingle 16th in the 100 Greatest TV Ads while in 2005, ITV ranked the ...