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British fashion designer Mary Quant, who helped popularize the miniskirt, is credited for popularizing mod subculture. [59] [60] Miniskirts became progressively shorter between the early and mid-1960s. As female mod fashion became more mainstream, slender models like Jean Shrimpton and Twiggy began to exemplify
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz, soul, Motown, ska and British blues-rooted bands like the Yardbirds, the Small Faces, and later the Who and the Jam.
Dame Barbara Mary Quant CH DBE FCSD RDI (11 February 1930 – 13 April 2023) was a British fashion designer and icon. [2] [3] She became an instrumental figure in the 1960s London-based Mod and youth fashion movements, and played a prominent role in London's Swinging Sixties culture.
The fashion stalwart was widely credited with popularising the mini skirt.
Mod fashion is one of the most distinguishable of vintage styles thanks to its colorful prints, jaw-dropping hemlines and innovative designs that until the 1960s, had never been considered fashionable
Focused on music and fashion, the subculture has its roots in a small group of stylish London-based young men in the late 1950s who were termed modernists because they listened to modern jazz. [ 2 ] ^ Grossman, Henry; Spencer, Terrance; Saton, Ernest (13 May 1966).
The Mods were a British fashion phenomenon in the mid-1960s with their parkas, tailored Italian suits, and scooters. The leaders of mid-1960s style were the British. The Mods (short for Modernists) adopted new fads that would be imitated by many young people.
John Stephen (28 August 1934 – 1 February 2004), dubbed by the media the £1m Mod and the King Of Carnaby Street, was one of the most important fashion figures of the 1960s. [ 1 ] Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s.
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