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The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee , United States , it is the largest maker of such craft in the world. Net sales were US$ 1.7 billion in 2008, [ 2 ] and US$ 1.0 billion in 2012.
That company was bought in 1986 by Brunswick Corporation for $350 million. At the same time, Brunswick purchased the Bayliner brand, making Brunswick the largest pleasure boat producer in the world. [4] Sea Ray opened a plant in 1972 at Merritt Island, Florida. It eventually grew to three plants at that location.
In May 2019, Brunswick announced the sale of Brunswick Billiards, Life Fitness, Cybex, Hammer Strength, Indoor Cycling Group, and SCIFIT for $490 million to KPS Capital Partners. [21] The sale was completed in June 2019. In May 2019, Brunswick announced it would be purchasing the largest marine franchisor in the United States, Freedom Boat Club ...
Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Bayliner was acquired by Brunswick from Orin Edson in 1986 for $425 million.
Mercury Marine is a marine engine division of Brunswick Corporation headquartered in Fond du Lac, Wisconsin. The main product line is outboard motors. It also produces the MerCruiser line of sterndrives and inboard engines, as well as a lineup of electric outboard motors. Utilizing modular and portable 48V lithium-ion batteries and transverse ...
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In 2003 Simrad Yachting acquired B&G. In 2005 Altor 2003 Fund acquired Simrad Yachting AS from Kongsberg Group. In 2006 Altor 2003 Fund acquired Lowrance Electronics. Also in 2006, Navico was created through the merger of Simrad Yachting and Lowrance Electronics by their common owners, Altor Equity Partners, a Swedish private equity firm.