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2. Upselling - Wikipedia

   en.wikipedia.org/wiki/Upselling

   Upselling is the practice in which a business tries to motivate customers to purchase a higher-end product, an upgrade, or an additional item in order to make a more profitable sale. For instance, a salesperson may influence a customer into purchasing the newest version of an item, rather than the less-expensive current model, by pointing out ...

3. Affinity analysis - Wikipedia

   en.wikipedia.org/wiki/Affinity_analysis

   In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers. This information can then be used for purposes of cross-selling and up-selling , in addition to influencing sales promotions , loyalty programs, store design, and discount plans .

4. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

5. Retail marketing - Wikipedia

   en.wikipedia.org/wiki/Retail_marketing

   Retail designers pay close attention to the front of the store, which is known as the decompression zone. This is usually an open space in the entrance of the store to allow customers to adjust to their new environment. An open-plan floor design is effective in retail as it allows customers to see everything.

6. Sales and operations planning - Wikipedia

   en.wikipedia.org/wiki/Sales_and_operations_planning

   APICS defines S&OP as the "function of setting the overall level of manufacturing output (production plan) and other activities to best satisfy the current planned levels of sales (sales plan and/or forecasts), while meeting general business objectives of profitability, productivity, competitive customer lead times, etc., as expressed in the ...

7. Planogram - Wikipedia

   en.wikipedia.org/wiki/Planogram

   Planograms are predominantly used in retail businesses. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing; shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. fresh meat versus white wine).