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Fireball Cinnamon Whisky is a liqueur produced by the Sazerac Company. It is a mixture of a Canadian whisky base with cinnamon flavoring and sweeteners, and is bottled at 33% alcohol by volume (66 U.S. proof). [1] The product was developed in Canada by Seagram in the mid-1980s as a flavour of Dr. McGillicuddy's.
The malt beverage version’s label, which says “Fireball Cinnamon” without the whisky, says it is 33 proof and made of malt beverage with “natural whisky and other flavors and caramel color.”
Cinnamon flavored liqueurs include Fireball Cinnamon Whisky, Red Stag Spiced by Jim Beam, DeKuyper's Hot Damn!, Sinfire, Gold Strike and Tennessee Fire by Jack Daniels.Some brands, like Goldschlager and cinnamon Schnapps contain snippets of gold leaf.
A version of the popular Fireball mini bottles contain virtually no whiskey.
According to The Daily Beast, Fireball creates two versions of its cinnamon-flavored whiskey. One is made for Canada and the U.S. and Fireball Whiskey Recalled Over Anti-Freeze Ingredient
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If you've ever been confused by miniature bottles branded as Fireball Cinnamon, the popular cinnamon-flavored drink found in gas stations and supermarkets, you're not alone — and now there's a ...
The 2017 article by Brendan Coffey, also published by Bloomberg, says "Fireball Cinnamon Whisky was just a Canada-only schnapps among a clutch of flavored Dr. Mcgillicuddy-branded drinks that Goldring bought in 2000, according to the company." Those two dates (1989 and 2000) are 11 years apart.