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The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Social interface is a concept from social science (particularly, media ecology (Marshall McLuhan) and sociology of technology). It can be approached from a theoretical or a practical perspective. As a concept of social interface theory, social interface is defined by Norman Long (1989, 2001). In 2001 his revised definition was:
Social Presence Theory is defined by the different apparent physical proximities produced by various media, [7] the two more popular media being face-to-face communication and online interaction. [ 8 ] [ 9 ] Social presence is measured by the ability to project physical and emotional presence and experience it from others in interactions.
Media ecology argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change. [9] McLuhan is famous for coining the phrase, " the medium is the message ", which is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important (if ...
The invention of social media has sparked a worldwide revolution on people's interactions, status, and way of life. The social media algorithm, developed to maintain the user's attention, has influenced an increased polarization of stances on political and social issues in the United States. [8]
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [1] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...
Languages spoken in various social media platforms, showing the global activity of social media. Social media caused a new experience in geographical communication as it allowed instant contact with various people around the globe. Social media communication has been tracked through the United States, and on certain social media platforms there ...
Mediated quasi-interaction is a concept in communication science that describes a monological interaction between people, which is oriented towards an indefinite range of potential recipients. [1] It involves a fundamental asymmetry between producers and receivers. [ 2 ]