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  2. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Microeconomics analyzes the market mechanisms that enable buyers and sellers to establish relative prices among goods and services. Shown is a marketplace in Delhi. Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce ...

  3. Reservation price - Wikipedia

    en.wikipedia.org/wiki/Reservation_price

    In microeconomics, consumers set their reservation price as the highest price they are willing to pay for goods or a service, while sellers set the lowest price at which they would sell. Similarly, in finance , the reservation price—also called the indifference price —is the value at which an investor would be willing to buy (or sell) a ...

  4. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    (p / avc) = (1 / (1 – (1/e))) Technically, AVC is a valid substitute for MC only in situations of constant returns to scale (LVC = LAC = LMC). When business people choose the markup that they apply to costs when doing cost-plus pricing, they should be, and often are, considering the price elasticity of demand, whether consciously or not.

  5. Demand - Wikipedia

    en.wikipedia.org/wiki/Demand

    P n-1 ' indicates the price of all other commodities, 'Y' is the income, 'T' stands for the taste, 'E' stands for expectations, 'H' is the size of population, 'G' stands for government's policy. In this demand function, D n is treated as dependent variable, and all the factors on the right-hand side are treated as independent variables.

  6. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  7. Internal rate of return - Wikipedia

    en.wikipedia.org/wiki/Internal_rate_of_return

    Internal rate of return (IRR) is a method of calculating an investment's rate of return.The term internal refers to the fact that the calculation excludes external factors, such as the risk-free rate, inflation, the cost of capital, or financial risk.

  8. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    Right graph: With fixed probabilities of two alternative states 1 and 2, risk averse indifference curves over pairs of state-contingent outcomes are convex. In economics and finance , risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter ...

  9. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is a branch of welfare economics that extends the theory of rational choice to collective decision-making. [1] Social choice studies the behavior of different mathematical procedures (social welfare functions) used to combine individual preferences into a coherent whole.