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Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
A multi-national corporation (MNC; also called a multi-national enterprise (MNE), trans-national enterprise (TNE), trans-national corporation (TNC), international corporation, or state less corporation [1]) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.
"Marketing of the company's products are organized on a country-by-country basis, and marketing research is conducted independently in each country." [ 7 ] Management is unable to have total control over the company in the host country because it is found that "local nationals have a better understanding and awareness of national market ...
Foreign affiliate trade statistics (FATS), also known as transnational corporation (TNC) data details the economic operations of foreign direct investment-based enterprises. Collection of such information, and aggregation at the national level, can provide economists and policymakers with insight as to the relationship that transnational ...
Stock mix or Product mix is the combination of products a company sells or manufactures. The product mix is determined by the demand for certain products and the profitability of those products. [1] There are companies like Pepsi and Coca-Cola that have a very large and diverse product mix.
tnc, ISO 639-3 code for Tanimuca-Retuarã language; Team and Concepts (TnC), a Hong Kong–based company that produced the online spreadsheet EditGrid; Tripartite Naval Commission, a 1945 naval commission formed to allocate seized German ships and submarines; A contractual term, otherwise known as "terms and conditions"
A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.