Search results
Results from the WOW.Com Content Network
The term "soft skills" was created by the U.S. Army in the late 1960s. It refers to any skill that does not employ the use of machinery. The military realized that many important activities were included within this category, and in fact, the social skills necessary to lead groups, motivate soldiers, and win wars were encompassed by skills they had not yet catalogued or fully studied.
Hard skills, also called technical skills, are any skills relating to a specific task or situation. It involves both understanding and proficiency in such specific activity that involves methods, processes, procedures, or techniques. [12] These skills are easily quantifiable unlike soft skills, which are related to one's personality. [13]
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell . Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy.
The personality theory in bargaining emphasizes that the type of personalities determine the bargaining process and its outcome. A popular behavioral theory deals with a distinction between hard-liners and soft-liners. Various research papers refer to hard-liners as warriors, while soft-liners are shopkeepers. It varies from region to region.
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
The original definition of social intelligence (by Edward Thorndike in 1920) is "the ability to understand and manage men and women and boys and girls, to act wisely in human relations". [2] It is thus equivalent to interpersonal intelligence , one of the types of intelligence identified in Howard Gardner 's theory of multiple intelligences ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
British dictionary definition is "the ability to communicate effectively with people in a friendly way, especially in business" or personal effectiveness skills. [4] In business it is a connection among people in a humane level to achieve productivity. [5] Portland Business Journal describes people skills as: [6]