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The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [citation needed] [14] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative ...
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
The sneaker was released the same year as the Adidas Ultraboost on December 9, 2015, and was created to capitalize on the company's new Boost technology. [1] The inpisration for the shoe came from wanting to take old designs from Adidas' past and blend them with new most recent designs and technology it had which is why it used its Primeknit uppers.
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
The shoe had a second wave of popularity in the 2020s thanks in part to its similarities with Adidas' other shoes, the Samba and Gazelle. The shoe was brought into the spotlight thanks to social media sites like TikTok and Instagram with many popular influencers and celebrities donning the shoe as fashion items.
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