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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Template or Template generating software is a tool used for developing website, email, and document templates without manually formatting or writing computer programming language code. Such tools provide a GUI ( graphical user interface ) for design purposes, and produce the source code or formatted structure for websites, emails, or documents.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
SMA* (Simplified Memory-bounded Algorithm), a shortest path algorithm; SMA connector (SubMiniature version A), a coaxial RF connector; SMA 905 or F-SMA I, SMA 906 or F-SMA II, an optical fiber connector; SMA or DO-214AC, a variant of the DO-214 diode package; Surface-mount assembly, in electronics
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