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A dummy purchaser is an agent who buys property on behalf of another, usually to conceal the true purpose of the acquisition. For instance, a shopping mall developer may hire a dummy buyer to purchase the needed vacant lots. Disclosing the principal's identity might prompt the landowners to hold out for a higher price; hence the need for secrecy.
Mystery shopping organizations advise that their research should only be used for employee incentive programs and that punishment or firing is an inappropriate use of mystery-shopper data. However, stories of employees being fired as a direct result of negative mystery shopper feedback are not uncommon. [7]
'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it.
A dummy corporation, dummy company, or false company is an entity created to serve as a front or cover for one or more companies. It can have the appearance of being real ( logo , website , and sometimes employing actual staff), but lacks the capacity to function independently.
For example, an AI-driven heat map allows retailers to share real-time data with each other, in the hope of stopping large-scale smash-and-grab sprees before they happen and protecting consumers ...
Specialty marketplaces have also been added to serve the specialized needs of buyers and sellers. For example, eBay Motors serves the automotive marketplace, including vehicles, parts and accessories; and Half.com (now closed) was focused on providing a fixed-price trading environment, initially for books music, videos and video games. [10]
Grocery delivery startup Dumpling is taking on Instacart and Shipt — and the whole gig economy — by offering grocery delivery drivers an entirely new moneymaking model. Thanks to a surge in ...
Virtual store research is an extension of the traditional methods of marketing research. [1] While marketing research employs techniques like focus groups, surveys and observation to better understand consumer decision-making, virtual store research uses these standard research techniques within a simulated store setting, delivered via computer.