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Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG).
Attivo acquired Australia’s 303 MullenLowe from Interpublic, and invested in IPG’s Mediahub Australia in 2021. “We’re incredibly excited to have Hill Holliday and DNY join the Attivo family.
The Australian Communications & Media Authority (ACMA) is the broadcasting regulator for radio and television in Australia, and also the co-regulatory Online Content Scheme. Consumers who have complaints about programs on television and radio or certain types of content on the Internet can apply to the ACMA.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
It will broadcast on the current ABC HD channel and according to the ABC, "Australia's first free-to-air 24-hour television news channel". Following technical issues at ABC's new playout facility MediaHub, the ABC News launch date was pushed to 22 July 2010. [74] ABC News began to broadcast a three-minute loop promo on Channel 24 on 6 July 2010.
In December 2016, Prime7 transferred its playout facilities to MediaHub Australia located within the Sydney suburb of Ingleburn. The facility is a joint venture between public broadcaster Australian Broadcasting Corporation and rival regional network WIN Television.
The group launched its new branding in January 2016 with four main brands: MullenLowe, an integrated marketing communications agency; MullenLowe Profero, a digital marketing company; MullenLowe Mediahub, a provider of media planning and buying solutions; and MullenLowe Open, offering behavior-driven activation and shopper marketing. [9]
In 2017 the Audited Media Association of Australia announced that circulation figures were to be published every six months. [2] The Herald Sun has the highest circulation in Australia. Based in one of the country's two major cities, Melbourne, it is the result of the amalgamation of the original Sun and Herald newspapers.