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Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each keyword. [7]
Google Trends is a free research tool provided by Google to see the trends of any particular keyword. It particularly helps to visualize and compare the data from Google searches. The tool uses graphs to showcase the trend of data over time derived from Google Search queries.
On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
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If the trend can be assumed to be linear, trend analysis can be undertaken within a formal regression analysis, as described in Trend estimation. If the trends have other shapes than linear, trend testing can be done by non-parametric methods, e.g. Mann-Kendall test, which is a version of Kendall rank correlation coefficient.
Trendalyzer is an information visualization software program for animation of statistics that was initially developed by Hans Rosling's Gapminder Foundation in Sweden. In March 2007 it was acquired by Google Inc. [ 1 ] The current [ when? ] beta version is a Flash application that is preloaded with statistical and historical data about the ...
OWA is comparable to Google Analytics, though OWA is server software anyone can install and run on their own host, while Google Analytics is a software service offered by Google. [ 2 ] OWA supports tracking with WordPress and MediaWiki , two popular website frameworks. [ 4 ]