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The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]
Following Quebral's definition of Development communication "the art and science of human communication applied to speedy transformation of a country and the mass of its people from poverty to dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of human potential", Flor and Ongkiko explained ...
Push technology, also known as server Push, refers to a communication method, where the communication is initiated by a server rather than a client. This approach is different from the " pull " method where the communication is initiated by a client.
A social relation is the fundamental unit of analysis within the social sciences, and describes any voluntary or involuntary interpersonal relationship between two or more conspecifics within and/or between groups. [1]
Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help substantiate claims. The range of social scientific methods to study communication has been expanding. Communication researchers draw upon a variety of qualitative and quantitative techniques.
With this approach, language is viewed as having its origins in social exchange and communication [2] relating it closely to interactionism in sociology. The theory begins with the earliest stages of infancy, looking at the way children communicate and interact with caregivers as a means of achieving motives and generating contact. [3]
The Cambridge Dictionary of Sociology is a dictionary of sociological terms published by Cambridge University Press and edited by Bryan S. Turner. There has only been one edition so far. The Board of Editorial Advisors is made up of: Bryan S. Turner, Ira Cohen, Jeff Manza, Gianfranco Poggi, Beth Schneider, Susan Silbey, and Carol Smart. In ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]