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In social science, mass communication is related to communication studies, but has its roots in sociology.Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience."
The history of communication technologies (media and appropriate inscription tools) have evolved in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange to full conversations and mass communication.
He also edited a textbook The Process and Effects of Mass Communication (1954) that helped define the field, partly by claiming Lazarsfeld, Lasswell, Carl Hovland, and Kurt Lewin as its founding fathers. He also wrote several other manifestos for the discipline, including The Science of Human Communication 1963. Schramm established three ...
Five characteristics of mass communication have been identified by sociologist John Thompson of Cambridge University: [8] "[C]omprises both technical and institutional methods of production and distribution" – This is evident throughout the history of mass media, from print to the Internet, each suitable for commercial utility
With a view to making the best use of communication facilities for information, publicity, and development, the Government of India in 1962-63 sought the advice of the Ford Foundation/UNESCO team of internationally known mass communication specialists who recommended setting up a national institute for training, teaching, and research in mass ...
He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars. [2] Schramm's mass communication program in the Iowa School of Journalism was a pilot project for the doctoral program ...
[3] Similarly, Cooley asserts that political communication makes public opinion possible, which in turn promotes democracy. Each of these authors represent the Chicago School's attention to electronic communication as a facilitator of democracy, its faith in the informed electorate, and its focus on the individual as opposed to the mass.
Models of communication are classified depending on their intended applications and on how they conceptualize the process. General models apply to all forms of communication while specialized models restrict themselves to specific forms, like mass communication. Linear transmission models understand communication as a one-way process in which a ...