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Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. [1] Lane Bryant, Inc., is the largest plus-size retailer in the United States.
Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [6] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7]
A page from the Lane Bryant Spring/Summer 1954 catalog.. Lane Bryant began trading in the early 1900s as a producer of clothing for "Expectant Mothers and Newborn"'. [17] By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38–56 inch bustline. [17]
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Ascena Retail Group, Inc., is an American retailer of women's clothing. Ascena also owns Lane Bryant clothing store brand, and is the parent company of Ann Inc., operator of Ann Taylor and Loft stores. Chairman Emeritus Elliot Jaffe and his wife and co-founder, Roslyn, own about 25% of Ascena.
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