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Loaded is a men's lifestyle magazine, now online. It launched as a mass-market print publication in 1994, stopped being issued in March 2015, [1] and relaunched as a digital magazine in November 2015.
The return of classic lads magazine Loaded has been branded as “absolute trash” and “inspiring mid-life crisis’ across the country”.. The once-popular magazine will be returning after a ...
Lad mag was a term principally used in the UK in the 1990s and early 2000s to describe a then-popular type of lifestyle magazine for younger, heterosexual men, focusing on "sex, sport, gadgets and grooming tips". [1] The lad mag was notable as a new type of magazine; previously, lifestyle magazines had been almost entirely bought by women.
Men's lifestyle magazines (lad mags in the UK and specifically men's magazines in North America) were popular in the 1990 and 2000s, focusing on a mix of "sex, sport, gadgets and grooming tips". [3] From the early 2000s, sales of these magazines declined very substantially as the internet provided the same content (and particularly more graphic ...
Along with James Brown and Mick Bunnage, Southwell helped create the men's magazine phenomenon of the 1990s. Previously to loaded, Southwell founded Zine Magazine (along with ex NME writer Iestyn George), a forerunner to loaded in terms of its empathetic style and homage to gonzo journalism. He then worked for Record Mirror, Smash HIts, iD and ...
In 1994, Brown launched the magazine Loaded, which was an early example of the modern "lads' mag" format. He won the British Society of Magazine Editors' "Editors' Editor of the Year" award for his work on the title. [9] In a 1997 Independent interview, Brown expressed pride in his accomplishment in beginning Loaded, saying, "The facts are ...
The magazine's last issue was published on 29 April 2014. [9] Lucy Pinder , who was a regular model for Nuts , appeared on the cover of the last issue. The Independent journalist Ella Alexander wrote at the time: "The magazine stayed true to its ethos right until the bitter end – passive, unthreatening, with (objectified versions of) women ...
It was an immediate success and changed to monthly issuance a year after its launch. Circulation peaked at more than 120,000 in 2000, but later the same year declined to less than 30,000 [5] when I Feel Good (IFG) bought the magazine for £5 million. IFG was a company founded by James Brown, the former editor of Loaded magazine.