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The Curtiss Candy Company was an American confectionery brand and a former company based in Chicago, Illinois. It was founded in 1916 by Otto Schnering near Chicago, Illinois . Wanting a more "American-sounding" name (due to anti-German sentiment during World War I ), Schnering named his company using his mother's maiden name.
In 1920, the Curtiss Candy Company refashioned its Kandy Kake into the Baby Ruth, and it became the best-selling confection in the five-cent confectionery category by the late 1920s. [3] [4] [5] The bar was a staple of the Chicago-based company for more than six decades. Curtiss was purchased by Nabisco in 1981.
As Richard Sandomir of The New York Times pointed out, "For 85 years, Babe Ruth, the slugger, and Baby Ruth, the candy bar, have lived parallel lives in which it has been widely assumed that the latter was named for the former. The confection's creator, the Curtiss Candy Company, never admitted to what looks like an obvious connection ...
When the Curtiss Candy Company revamped its Kandy Kake confection in 1921, the new combination of peanuts, caramel, and nougat covered with chocolate was a hit — partly because, at 5 cents, it ...
It was the first American "combination" candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden's. The Clark Bar was manufactured in Pittsburgh, Pennsylvania, by the original family-owned business until 1955.
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Eventually the two merged and formed the Baby Ruth Flying Circus in 1924, sponsored by Otto Schnering. Schnering was the founder of the Curtiss Candy Company, which manufactured the Baby Ruth candy bar. [5] Davis had previously worked for Schnering, promoting his product by dropping the candy bars, attached to paper parachutes, from his ...