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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
True Colors is a personality profiling system created by Don Lowry in 1978. [1] It was originally created to categorize at risk youth [2] into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types. [3]
Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different associations within ...
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
Lavender is a light shade of purple or violet.It applies particularly to the color of the flower of the same name.The web color called lavender is displayed adjacent—it matches the color of the palest part of the flower; however, the more saturated color shown as floral lavender more closely matches the average color of the lavender flower as shown in the picture and is the tone of lavender ...
The Myers–Briggs Type Indicator ( MBTI) is a pseudoscientific [5] self-report questionnaire that claims to indicate differing "psychological types" (often commonly called "personality types"). The test assigns a binary value to each of four categories: introversion or extraversion, sensing or intuition, thinking or feeling, and judging or ...
The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". [3] The Color Code is based on four types of personality, identified by color: Red, ( motivated by power ); Blue, (motivated by intimacy ); White, (motivated by peace ); and Yellow, (motivated by fun ). [4]
The colour wheel theory of love is an idea created by the Canadian psychologist John Alan Lee that describes six love [1] styles, using several Latin and Greek words for love. First introduced in his book Colours of Love: An Exploration of the Ways of Loving (1973), Lee defines three primary, three secondary, and nine tertiary love styles ...