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The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]
CE 399, the single bullet described in the theory. The single-bullet theory, also known as the magic-bullet theory by conspiracy theorists, [1] was introduced by the Warren Commission in its investigation of the assassination of U.S. President John F. Kennedy to explain what happened to the bullet that struck Kennedy in the back and exited through his throat.
The idea is a kind of Hypodermic needle / magic bullet model, with the capacity of big data analytics informed mass customization. Empirical studies by other scholars, in contrast, have found that modern social media platforms, like Twitter, exhibit clear evidence of a two-step flow of communication (see Figure).
Hypodermic needle model, or magic bullet theory: Considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media. The audience are unable to avoid or resist the injection or bullets. "The effects of the magic bullet were direct, uniform, and powerful" [16]
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
It became known as the “single bullet” or “magic bullet” theory, and was relied on by the Warren Commission as evidence that Lee Harvey Oswald had carried out the assassination alone.
Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories including the hypodermic needle model (or magic bullet theory) to more modern theories such as computer-mediated communication. [citation needed]
In “Through the Looking Glass,” Stone expands on the story, and the theories, we already know, from what he claims is the farfetched quality of the so-called magic-bullet theory to the bullet ...