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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]
Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands [3] alongside its own private label, the Sephora Collection.Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.
Mecca's private label brands are Mecca Cosmetica, Mecca Max, Kit and Mecca-ssentials. [1] The company has over 7400 employees. [20] Staff receive 200 hours of training in their first year. [2] Meccaversity—the company's beauty education portal—was developed and launched for employees in May 2020 and later opened up to customers.
Douglas features a diverse array of fragrances, cosmetics, skin and hair products, nutritional supplements, and accessories from more than 750 private label and premium brands. [ 33 ] Fragrances represents the main category which accounts for over 50% of sales with brands as Armani , Chanel , Dior , Guerlain , Givenchy , Lancôme , Michael Kors ...
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