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The concept of describing a highly flawed item as a "lemon" predates its use in describing cars and can be traced back to the beginning of the 20th century as a British and American slang term. "To hand someone a lemon" in British slang dated 1906 was "to pass off a sub-standard article as a good one"; in 1909, American English slang use of ...
The car has become a sort of a symbol for a lemon car. The car was also featured in many TV shows and films, satirizing the car's poor design (the most famous examples being a rusty beige Yugo GV featured in Die Hard with a Vengeance, and a taxi-yellow Yugo in Nick & Norah's Infinite Playlist).
Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the "honesty" of the car. Krone was an intellectual among art directors—seeking ways to lay out an ad campaign to stand-in for the product itself.
Thanks to lemon laws in all 50 states (and Washington, D.C.) you can probably hire a lawyer for free who will arrange for the dealer to buy back your car. If an attorney who specializes in lemon ...
Helmut Krone came up with the design for "Lemon" and "Think Small" simultaneously. Krone teamed up with copywriter Julian Koenig to develop the "Think Small" and "Lemon" ads for Volkswagen under the supervision of William Bernbach. DDB built a print campaign that focused on the Beetle's form, which was smaller than most of the cars being sold ...
Lemon law protection arises under state law, with every U.S. state and the District of Columbia having its own lemon law. [1] Although the exact criteria vary by state, new vehicle lemon laws require that an auto manufacturer repurchase a vehicle that has a significant defect that the manufacturer is unable to repair within a reasonable amount of time. [2]
The paper's findings have since been applied to many other types of markets. However, Akerlof's research focused solely on the market for used cars. Akerlof's paper uses the market for used cars as an example of the problem of quality uncertainty. It concludes that owners of high-quality used cars will not place their cars on the used car market.
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