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Between 1995 and 2000, Internet start-ups encouraged investors to pour large sums of money into companies with ".com" in their business plan. When the commercialization of the Internet became more acceptable and fast-paced, Internet companies began to form rapidly with minute planning in order to get into what they thought would be easy money.
When organizations go online, they have to decide which e-business models best suit their goals. [11] A business model is defined as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of the e-business model is the same but used in online presence.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price.
E-business (how business is conducted, any process that an organization conducts over computer-mediated networks), E-commerce (transfer of goods, for example when a book is sold online). Bill Imlah states that new applications are blurring these boundaries and adding complexity, for example, social media and Internet search.
There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online.The 6 types of business models that can be used in e-commerce include: [1] Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration
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