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  2. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

  3. Position paper - Wikipedia

    en.wikipedia.org/wiki/Position_paper

    Position papers range from the simplest format of a letter to the editor, through to the most complex in the form of an academic position paper. [1] Position papers are also used by large organizations to make public the official beliefs and recommendations of the group. [2]

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  5. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to emotions), and logos (logical reasoning) to shape the overall impact of a communication. [2] [3]

  6. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    The comparison highlights the similarities between two or more similar objects while contrasting highlights the differences between two or more objects. When writing a compare/contrast essay, writers need to determine their purpose, consider their audience, consider the basis and points of comparison, consider their thesis statement, arrange ...

  7. Composition (language) - Wikipedia

    en.wikipedia.org/wiki/Composition_(language)

    Voice, the individual writing style of the author; Tone, which encompasses the attitudes toward the subject and toward the audience; Justification, or reasoning in support of the topic; Arrangement, strategic use of written, oral, visual and/or digital to inform, persuade, or motivate an audience in a given situation.

  8. White paper - Wikipedia

    en.wikipedia.org/wiki/White_paper

    B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, grow email lists, grow audiences, increase sales, or inform and persuade readers. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any ...

  9. Wikipedia:Manual of Style - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Manual_of_style

    Formatting and other purely typographical elements of quoted text [n] should be adapted to English Wikipedia's conventions without comment, provided that doing so will not change or obscure meaning or intent of the text. These are alterations which make no difference when the text is read aloud, for example: