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The typeface You 2 that was created for the campaign. The Share a Coke campaign was subsequently rolled out in over 80 countries. [3] [4] [5] In Australia, the advertising agency Ogilvy estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%.
2 Australia/New Zealand. 3 Spain. 4 Latín America. 5 Hungary. 6 India. ... 2015 – Nikmati Segarnya Coca-Cola Bersama ('Share A Coke') 2016 – Rasakan Momennya ...
To celebrate its "Share a Coke" campaign, Coca-Cola is taking product personalization to another level. The iconic bottle will now feature popular names on Coke, Diet Coke and Coke Zero bottles.
In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. [170] [171] [172] The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke ...
JeepersMedia/Flickr If you thought last year's "Share a Coke" campaign was clever -- putting personal names on 20-ounce bottles of Coca-Cola (KO) products -- you're probably not surprised to learn ...
Coke's wildly successful 'Share a Coke' campaign drove their declining sales back up in 2014-2015, and is celebrated as one of the best-performing campaigns in the company's history. The brand's ...
Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Chile, Germany, Austria, Philippines and Eastern Europe since the 1970s. It is carbonated and flavored with fruit juice. In Australia and New Zealand, a standard bottle of Lift is lemon flavoured, whereas in Germany and other ...
Coca-Cola is a well-established brand with a long history and one that has achieved market dominance. [1] For a brand such as Coke, that controls some 50 percent of market share, [2] there are relatively few opportunities to enlist new customers. With a reputation for ground-breaking creative work, Coca-Cola was searching for a novel ...