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Several MSN products from Microsoft became Windows Live products. [citation needed] Nestlé Quik (as it was known in the United States) took the European name Nesquik. [22] Nisseki and Mitsubishi Oil products and gas stations became Eneos in 2002. [citation needed] NOW Legal Defense and Education Fund became Legal Momentum in 2004. [23]
This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list ...
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image ...
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
List of company and product names derived from indigenous peoples; List of Italian brands; List of La Marzocco products; List of laptop brands and manufacturers; List of lingerie brands; List of rolling papers; List of toys; List of Marks & Spencer brands; List of Mexican brands; List of microbreweries; List of common microcontrollers; List of ...
Product innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. This is broader than the normally accepted definition of innovation that includes the invention of new products which, in this context, are still considered innovative.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]