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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
United Colors of Cosplay Crossing Borders (February 23, 2014) UST Christmas Gala Concert (December 2009-December 25, 2013) A Vision Worth Dying For: PTV Documentary Special on Ninoy Aquino (August 20, 2013) Voice of Asia Speech Competition (April 2013) The Year-End Report: A PTV News Special (December 2012)
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group , the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion.
Benetton married former Olympic and Alpine World Ski champion Deborah Compagnoni in 2008, with whom he has three children: Agnese, Tobias and Luce. They separated in 2021. [26] [27] He is involved in a variety of sports at a competitive level, particularly Alpine skiing [28] - where he is a coach for the Italian Winter Sports Federation - and kite surfing. [29]
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