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EMU Australia's main competitor for ugg boots in the Australian market is Luda Productions, which holds approximately 75% market share in Australia. The main competing brands in EMU's overseas markets are UGG Australia , manufactured by Deckers Outdoor Corporation, and Bearpaw , which produce similar sheepskin products and hold over 95% market ...
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Noteworthy manufacturers in Australia and New Zealand are EMU Australia, Uggs-N-Rugs and Ugg Australia. [10] While Deckers is often referred to as the leading manufacturer of the footwear style outside Australia, [11] Deckers refers to its boots as the "UGG-brand" boot, and associates it with a "California lifestyle". [12]
In November 2010, Deckers Outdoor Corporation, which owns the UGG Australia brand, filed a lawsuit against the Bearpaw brand for copying UGG brand designs (both Bearpaw and UGG Australia produce immensely similar products, especially their sheepskin boots). The litigation was resolved mutually by both parties in February 2012.
A pair of UGG boots from the United States where the name is trademarked A pair of Ugg boots made in Australia where the name is generic. The Lanham Act is the primary statute governing federal trademark law in the United States; [8] however, as it only applies to "commerce which may lawfully be regulated by Congress", [9] it does not address terms that are used in foreign countries.
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