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Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.” [ 1 ]
By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. [2] As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights". [3]
In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]
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The brand was founded in 1971 [1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo). [2] There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.
Lawrence M. Gelb (January 15, 1898 – September 27, 1980 [1]) was an American chemist and businessman from New York City who along with his wife, Joan Clair, founded the Clairol hair-coloring company in 1931, now a division of Coty.
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