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Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [1] In 1987, Dockers introduced a women's line.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1901, Levi Strauss added the back left pocket to their 501 model. [19] This created the now familiar and industry-standard five-pocket configuration with two large pockets and small watch pocket in front with two pockets on the rear. The popularity of "waist overalls", as jeans were sometimes called, expanded during World War II. [20]
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[67] [68] 'On average, the pockets in women's jeans are 48% shorter and 6.5% narrower than men's pockets.' [68] This gender difference is usually explained by diverging priorities; as French fashion designer Christian Dior allegedly said in 1954: 'Men have pockets to keep things in, women for decoration.' [68]
By 2019, the average smartphone had grown to a diagonal screen size of 5.5 inches (c. 14 centimetres), [99] while in 2018, journalists at The Pudding found less than half of women's front pockets could fit a thin wallet, let alone a handheld phone and keys.
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