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In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no " reasonable person " would take seriously anyway.
The Tobacco Advertising and Promotion Act 2002 (c.36) is an Act of the Parliament of the United Kingdom. Under this Act, the advertising of tobacco products to the public is banned in the United Kingdom, except on the premises of specialist tobacconists.
Advertising restrictions typically shift advertising spending to unrestricted media. Banned on television, ads move to print; banned in all conventional media, ads shift to sponsorships; banned as in-store advertising and packaging, advertising shifts to shill (undisclosed) marketing reps, sponsored online content, viral marketing, and other stealth marketing techniques.
Modern advertising was created with the innovative techniques used in tobacco advertising beginning in the 1920s. [14] [15] Advertising in the interwar period consisted primarily of full page, color magazine and newspaper advertisements. Many companies created slogans for their brand and used celebrity endorsements from famous men and women ...
The article Goldman Sachs Calls Its Ethical Pledges "Mere Puffery" originally appeared on Fool.com. Fool contributor M. Joy Hayes, Ph.D. is the principal at ethics consulting firm Courageous Ethics .
Carlill v Carbolic Smoke Ball Company [1893] 1 QB 256 is an English contract law decision by the Court of Appeal, which held an advertisement containing certain terms to get a reward constituted a binding unilateral offer that could be accepted by anyone who performed its terms.
A smoking ban in England, making it illegal to smoke in all enclosed workplaces in England, came into force in July 2007 as a consequence of the Health Act 2006. Similar bans had already been introduced by the rest of the United Kingdom: in Scotland in March 2006, Wales in April 2007 and Northern Ireland in April 2007.
The legal concept of puffery was first expressed by a U.K. appeals court in 1892 in a case involving the maker of a quack medicine "smoke ball" that promised to prevent the flu, and who offered a ...