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The target demographic of the store was full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items. [6] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.
Penningtons is a Canadian fashion retail store that specializes in plus-size womens' clothing, with locations across Canada in all ten provinces. Penningtons is part of the Reitmans Limited Company, [1] also affiliated with RW&CO, Reitmans, and Addition Elle. Their 135 stores sell denim, lingerie, sportswear, activewear, and seasonal wear.
Throughout the 21st century, retail businesses in Canada have felt the pressures of foreign store expansions into the country, as well as a shift towards online retail. As a result, closures have been a mix of stores unique to the nation, as well as newcomers like Target Canada.
However, Reitmans Canada Limited sought protection under the Companies' Creditors Arrangement Act (the "CCAA") in May 2020 [4] in order to facilitate its operational, commercial and financial restructuring. They subsequently closed their Thyme Maternity (54 locations) and Addition Elle (77 locations) stores over the summer of 2020. As at April ...
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