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  2. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Since for a price-setting firm < this means that a firm with market power will charge a price above marginal cost and thus earn a monopoly rent. On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has η = 0 {\displaystyle \eta =0} which means that it sets the quantity such that marginal cost equals ...

  3. Monopoly price - Wikipedia

    en.wikipedia.org/wiki/Monopoly_price

    [1] [2] [3] The monopoly always considers the demand for its product as it considers what price is appropriate, such that it chooses a production supply and price combination that ensures a maximum economic profit, [1] [2] which is determined by ensuring that the marginal cost (determined by the firm's technical limitations that form its cost ...

  4. Willingness to pay - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_pay

    In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. [1] This corresponds to the standard economic view of a consumer reservation price. Some researchers, however, conceptualize WTP as a range.

  5. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    An example diagram of Profit Maximization: In the supply and demand graph, the output of is the intersection point of (Marginal Revenue) and (Marginal Cost), where =.The firm which produces at this output level is said to maximize profits.

  6. Economic surplus - Wikipedia

    en.wikipedia.org/wiki/Economic_surplus

    The maximum amount a consumer would be willing to pay for a given quantity of a good is the sum of the maximum price they would pay for the first unit, the (lower) maximum price they would be willing to pay for the second unit, etc. Typically these prices are decreasing; they are given by the individual demand curve, which must be generated by ...

  7. Market clearing - Wikipedia

    en.wikipedia.org/wiki/Market_clearing

    A market-clearing price is the price of a good or service at which the quantity supplied equals the quantity demanded, also called the equilibrium price. [2] The theory claims that markets tend to move toward this price. Supply is fixed for a one-time sale of goods, so the market-clearing price is simply the maximum price at which all items can ...

  8. Price mechanism - Wikipedia

    en.wikipedia.org/wiki/Price_mechanism

    In economics, a price mechanism refers to the way in which price determines the allocation of resources and influences the quantity supplied and the quantity demanded of goods and services. The price mechanism, part of a market system , functions in various ways to match up buyers and sellers: as an incentive, a signal, and a rationing system ...

  9. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    The Lerner index is defined by: = where P is the market price set by the firm and MC is the firm's marginal cost.The index ranges from 0 to 1. A perfectly competitive firm charges P = MC, L = 0; such a firm has no market power.