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  2. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Since for a price-setting firm < this means that a firm with market power will charge a price above marginal cost and thus earn a monopoly rent. On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has η = 0 {\displaystyle \eta =0} which means that it sets the quantity such that marginal cost equals ...

  3. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    An example diagram of Profit Maximization: In the supply and demand graph, the output of is the intersection point of (Marginal Revenue) and (Marginal Cost), where =.The firm which produces at this output level is said to maximize profits.

  4. Willingness to pay - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_pay

    In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. [1] This corresponds to the standard economic view of a consumer reservation price. Some researchers, however, conceptualize WTP as a range.

  5. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    We can use the value of the Lerner index to calculate the marginal cost (MC) of a firm as follows: 0.4 = (10 – MC) ÷ 10 ⇒ MC = 10 − 4 = 6. The missing values for industry B are found as follows: from the E d value of -2, we find that the Lerner index is 0.5. If the price is 30 and L is 0.5, then MC will be 15:

  6. Economic surplus - Wikipedia

    en.wikipedia.org/wiki/Economic_surplus

    The maximum amount a consumer would be willing to pay for a given quantity of a good is the sum of the maximum price they would pay for the first unit, the (lower) maximum price they would be willing to pay for the second unit, etc. Typically these prices are decreasing; they are given by the individual demand curve, which must be generated by ...

  7. Monopoly price - Wikipedia

    en.wikipedia.org/wiki/Monopoly_price

    [1] [2] [3] The monopoly always considers the demand for its product as it considers what price is appropriate, such that it chooses a production supply and price combination that ensures a maximum economic profit, [1] [2] which is determined by ensuring that the marginal cost (determined by the firm's technical limitations that form its cost ...

  8. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    A good's price elasticity of demand (, PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good (law of demand), but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent increase ...

  9. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Price and total revenue have a negative relationship when demand is elastic (price elasticity > 1), which means that increases in price will lead to decreases in total revenue. Price changes will not affect total revenue when the demand is unit elastic (price elasticity = 1). Maximum total revenue is achieved where the elasticity of demand is 1.