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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
Side Eagle Medallion Front Eagle Medallion Rear. The Medallion was built in Maubeuge using the platform of the European market Renault 21, and imported from France. [1] It was re-engineered for the U.S. and Canadian markets and differed from the Renault 21 in numerous features, trims, frontal styling, more substantial bumpers and safety-related features, as well as powertrain availability.
Renault S.A., commonly referred to as Groupe Renault (UK: / ˈ r ɛ n oʊ / REN-oh, US: / r ə ˈ n ɔː l t, r ə ˈ n oʊ / rə-NAWLT, rə-NOH, [7] [8] French: [ɡʁup ʁəno], also known as the Renault Group in English), is a French multinational automobile manufacturer established in 1899. [9] The company currently produces a range of cars ...
Captive import arrangements are usually made to increase the competitiveness of the domestic brand by filling a perceived target market not currently served by its model lineup that is either not practical or not economically feasible to fill from domestic production or a mutually beneficial agreement that helps automakers without a strong distribution network or a presence in a specific ...
October 1971: Introduction of the Renault 15 and Renault 17 two-door coupés. The R15 TL had the 1289 cc engine from the Renault 12, rated at 60 PS (44 kW), whereas the R15 TS, R17 TL and R17 TS all had the 1565 cc from the Renault 16 TS - rated at 90 PS (66 kW) for the R15 TS and R17 TL, and at 108 PS (79 kW) for the fuel injected R17 TS. The ...
In 2020, PSA Aftermarket, the post-sales division of the PSA Group, expanded its operations in the circular economy by acquiring B-Parts, a platform specializing in the sale of used car parts. This move aligned with the group's "3R" strategy—repair, reuse, and remanufacture—focusing on sustainable automotive solutions.
In late 2006, the Vue Green Line was released as a mild hybrid model, featuring a 2.4L Ecotec I4 , however now also with an electric motor's assistance. The Vue would be carried over into a second generation following 2007, even retaining its model trim levels, but it would not retain the definite Saturn-brand elements of the first generation.
The top-line model was the TX, launched at the Paris Motor Show in October 1973, featuring a 5-speed manual transmission [18] along with power front windows and central door locking, one of the first family cars in Europe to include these. Sales of the TX were less than stellar, as with the entire 16 lineup, due to the effects of the 1973 oil ...